Focus Pull Reflection

Our project for this week was “Focus Pull”, in which we had to gather photographs of the UCA Farnham campus and organise them in a photomontage in a way that when viewed would give off the impression of a totally different environment, not a university campus. Our environment was “Factory”.

I think that this first project was very successful, considering that it was a photography based project and I’m not particularly skilled in that area, we managed to create a photomontage that people responded to positively in our critique and understood what we set out to do.

My group worked well together too. During the planning stages everyone was contributing ideas and adding to the discussion as to what our final outcome could possibly be. When it came to actually capturing the images, I took a bit of a step back as Mike was a lot more passionate about photography than I was and knew how to get the best out of our pictures. When it came to assembling out images, we once again worked well together and everyone got involved with the several iterations and evolutions that our photomontage went through.

In the critique session everyone managed to understand our location very easily, which I think shows how successful our resulting photomontage is. Nearly all of the crits commented on how they liked the narrative we had created visually through our choice of spacing. I’m especially pleased that people picked up on this aspect as it was something we tried really hard to create and incorporate into our montage.

The one negative point we did get during our feedback was that we were un original in our choice of locations. The person giving the feedback felt that going to use the workshop was too easy for our photographs. However I don’t actually agree with this, as we stuck with the rules that were given to us in the brief. We just got lucky that the workshop fitted in so well with our chosen word.

Overall I think that this project was a success and taught me about the important of visually communicating ideas and concepts to audiences, which is something that I can easily apply to the future animations that I will make.